Apex Form billboard on a skyscraper in a busy city street at dusk, yellow taxis below

← All workSelf-initiated concept

Campaign — 2026

Apex Form

Year: 2026
Type: Self-initiated concept
Disciplines: Brand identity, Art direction, Advertising
Tools: Illustrator, Generative AI

Overview

Master the form. Reach the apex. A conceptual fitness brand taken from mark to billboard, apparel and web — produced with an AI-assisted workflow.

A conceptual fitness brand demonstrating an AI-driven creative workflow: premium branding, art direction and digital design, taken from concept to market-ready visuals.

This is a self-initiated concept — not commissioned work.

Apex Form mark in black on white

Mark

An angular A in signal orange, black and white.

Apex Form billboard on a skyscraper above a busy street at dusk — Fig. 03.1 — Out-of-home

Man in an Apex Form hoodie leaving a gym with a holdall — Fig. 03.2 — Story

Grey Apex Form hoodie, front — Fig. 03.3 — Apparel

Man in black Apex Form training wear walking through a gym — Fig. 03.4 — Campaign

Range

Tees, hoodies, leggings, caps, bottles, shakers, a holdall and gym equipment.

Black Apex Form tank top

Black Apex Form cap

Black Apex Form holdall

Black Apex Form shaker with an orange base

Apex Form website on a tablet beside a steel bottle — Fig. 03.5 — Digital

View on Behance ↗behance.net/goncalosilva26

Next project →

Premium hydration — brand & product concept — 2026