← All workSelf-initiated concept

Identity — 2026

Butter & Bean

Butter & Bean logotype on a sunlit table with coffee and croissants

Year: 2026
Type: Self-initiated concept
Disciplines: Brand identity, Packaging, Social media, Art direction
Tools: Photoshop, Illustrator, Canva

Overview

Good coffee, fresh pastries, better mornings — a warm, characterful identity for a neighbourhood café that doesn’t exist yet.

A fictional specialty coffee and bakery brand, built around the simple pleasure of a good morning — identity, packaging, print and social.

This is a self-initiated concept — not commissioned work.

Fig. 02.1 — Logo system

The system

A primary lockup, an ampersand symbol, a monogram and colour variations in coffee brown and butter amber.

Two posters on mustard yellow: Specialty coffee, Freshly baked, and Butter meets Bean — Fig. 02.2 — Posters

Social posts: Know your good thing, Flat White, and a latte announcement — Fig. 02.3 — Social posts

Story formats on dark brown: Make it a good morning, Pick your morning, Same great coffee — Fig. 02.4 — Stories

Applications

The identity carried across print, screens, takeaway cups, pastry boxes, bags and a repeating leaf pattern.

Web banners, including Pistachio mornings hit different — Fig. 02.5 — Digital banners

Takeaway cups, lids and pattern in cream and brown — Fig. 02.6 — Cups

Pastry box and bags with the amber leaf pattern on mustard yellow — Fig. 02.7 — Packaging

Wrapped in warmth — pastry wrap, bags and pattern details — Fig. 02.8 — Pattern

View on Behance ↗behance.net/goncalosilva26

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